Elephant Island Case Study

Elephant island case study

Final Laser Etched Illustration on Baltic Pine, 12" x 24"

Final Laser Etched Illustration on Baltic Pine, 12" x 24"

Welcome to Skyler Punnett Creative's first blog post, here you'll find behind the scenes process, case studies and insider info on all out projects.  Hope you follow along and enjoy the process!  To begin, a case study on the large scale illustration for Elephant Island winery:

In August of 2016 I was approached by Elephant Island Winery to help create some imagery for an ongoing promotional campaign featuring the slogan, 'Life's a Circus: Drink Wine."

Excerpt from Elephant Island project brief

Excerpt from Elephant Island project brief

Elephant Island owner and general manager, Miranda Halladay initially presented a list of collateral items, from brochures to business cards to tee-shirts that she wanted to feature characters from the circus on.

The idea was to represent the bustle and liveliness of a family owned winery, from the busy, busy days to the celebratory nights.  After interviewing Miranda about imagery and ideas she associated with the winery, the idea of 'the circus having a party' was stumbled upon, among others.

Life's a Circus: Drink Wine Rough Concepts

Life's a Circus: Drink Wine Rough Concepts

I began sketching concepts for this idea. In the process of thumbnailing, the idea of 'the circus having a party,' was refined to, 'the circus at dinner,' with the idea that no meal would be anywhere close to ordinary when the circus was involved. 

Close up of 'The Circus at Dinner' concept

Close up of 'The Circus at Dinner' concept

After presenting the three initial sketches to Miranda, the dinner table sketch was agreed upon as the strongest, both conceptually and visually. I then clarified the sketch to see how it would work across the various pieces of collateral as well as to see how some of the individual characters would 'pop out' to be used on their own. 

Circus at dinner collateral tests

Circus at dinner collateral tests

Determining that most of the smaller pieces of collateral would use the individual characters, rather than the complete illustration for simplicity's sake, I went in to revise the original sketch to include more characters and gave it a much more bustling and lively feel to include that original energy of the winery we were trying to evoke. Now, instead of a mild dinner with 5 characters, we had a full fledged party with 13 circus folks and even a dozing 🐯 for good measure. 

Circus at Dinner final sketch

Circus at Dinner final sketch

The final illustration was digitally inked in Photoshop on my Cintiq 22hd.

Early in the process we decided that the style should evoke a classic, vintage feel of old etching and circus poster art, but with a modern, up beat vibe. It took a couple of attempts to determine the amount of detail that would keep the image readable at multiple sizes and still have that vintage look. 

Life's a Circus: Drink Wine, final illustation

Life's a Circus: Drink Wine, final illustation

Stay tuned for a future post that will feature all the print colateral items we designed for Elephant Island featuring the Life's a Circus Illustration.

Until next time!

Skyler